OC·CULT : DEFINITION
1. HIDDEN FROM VIEW
2. BEYOND THE RANGE OF ORDINARY KNOWLEDGE OR UNDERSTANDING
3. AVAILABLE ONLY TO THE INITIATE; SECRET
The American Occult brand roots itself in hidden American lifestyle and culture which by nature is often dark, esoteric and sometimes nefarious.
Our designs and products are a result of our own truths and convictions but we want our customers to look deep into our brand and develop their own interpretations. Just like any good song, the lyrics becomes more personal to an individual if they can interpret it their own way.
Symbolism is absolutely pinnacle to our process and although our logo bares an inverted cross we feel the playing field in religion and all beliefs is a level one. There are no truths except the ones we choose to believe, just as the only thing certain is nothing is certain at all.